Working as part of the in house team at ManvsMachine, we worked on a television commercial celebrating Campbell’s brand new line of soup. Bringing each flavour to life with dozens of highly detailed scanned elements to create a world of choreographed ingredients.
Flavours in motion.
Each flavour has a unique mandala pattern, a three dimensional structure that animates seamlessly with colliding ingredients and oscillating movements bespoke for each food group.
Development.
Intensive scanning and re-modelling, texture and detail work was carried out on over twenty individual ingredients.
Further credits
James Owen, Matt Whitewood, Georgiy Kuznetsov, Kevin Heo, Ollie Harris and John Robson. Audio by Zelig.